May 19, 2024


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ITIC Envisaging the future of tourism in Ireland


Envisaging the future of tourism in Ireland

Most up-to-date predictions from ITIC advise tourist numbers could be about 67% of 2019 figures, with a full restoration taking place in or all around 2026

The Irish Tourism Field Confederation (ITIC) a short while ago held a thriving meeting in Croke Park. ITIC consists of stakeholders from Irish Hotels Federation, DAA, Irish Ferries, Aer Lingus, the Cafe Association of Eire, and a lot of some others operating within just tourism.  The meeting was operate under the heading of “tourism sustainability”, a excitement term that is on development at the moment. Most up-to-date predictions from ITIC advise tourist numbers could be around 67% of 2019 figures, with a total restoration taking place in or all-around 2026.

Envisaging the future of tourism in Ireland

Eoghan O’Mara Walsh, CEO of ITIC, outlined some of issues the field now faces. He talked about the labour lack as a stressing situation, coupled with rising inflation and the horrific Ukrainian war, which are all impacting the road to restoration.

For the duration of the conference, the impact of Covid was mentioned and a good deal of speakers referred to its impact and the resulting influence upon the sector. Aside from substantial revenue losses, a more significant decline was that of personnel, several from extremely senior management positions. It is approximated that roughly €12 billion in income was shed throughout Covid, inspite of the considerable and welcomed authorities support. The merged affect has remaining the sector struggling and experiencing an particularly tough problem to locate people to fill these vacancies. The nation is deemed to be at total work ability, generating the problem fairly of a ideal storm. These supports are coming to an close and it will be interesting to see what impression this will have inside the sector, significantly in just dining establishments. There are presently indications that a variety of dining establishments are battling with food inflation and it is turning into uneconomical to go on to trade. Even though rural accommodations feel to have fared far better all through this period, with domestic small business having helped by way of staycations, Dublin was more severely impacted owing to the impression on the company sector. 

Professor Luke O’ Neill, for the duration of his interview, stated he was satisfied with the authorities and the country’s response to the Covid crisis, and felt self-assured we are now in a good put pertaining to the virus. He outlined that recent conclusions of a vaccine now remaining tested by the US military were being supplying causes for optimism for a extensive-time period vaccine that would be a sport changer. Ideally these effects will be identified in a several weeks. He did, having said that, categorical a would like that pre-departure screening would before long be completed away with by the US authorities.    

The retention of the 9% VAT price was pretty a lot to the fore with a amount of speakers at the celebration, and is noticed as a essential element in guaranteeing tourism continues to get this considerably needed support

Competitiveness and value for dollars are bedfellows that the field have to constantly guarantee are foremost on the agenda. One area that continually exercises the sector is that of taxation, be it excise responsibility, landing charge tax, or VAT. The retention of the 9% VAT rate was quite substantially to the fore with a selection of speakers at the party, and is noticed as a important component in making certain tourism continues to get this significantly needed support. Regretably, the Minister of Finance had indicated at the implementation of the reduction, it would only be temporary, and would return to 13.5% in August.  

Tourism Minister Catherine Martin stressed the relevance that the sector should continue to be competitive and make certain price for income is top of the agenda.   

Throughout her deal with to the conference, the minister emphasised her continued motivation to aid the sector and gave illustrations of the elevated budgetary assist the sector has acquired all through her tenure, like enhanced marketing and Cap-ex guidance. She vowed to go on getting vocal at the cupboard table and would press to retain the VAT level at 9%. She did nonetheless preface this with the actuality that the Minister of Finance, Paschal O’ Donohoe, would have the remaining say.

With inflation and Ukraine continuing to impression our fiscal predicament these are components outside the control of the federal government. The Minister stressed the great importance that the sector have to keep on to be aggressive and make certain value for dollars was top of the agenda.

To secure this lending, it would require the business to offer recognised and quantifiable reports to secure lending

The place of sustainability was acknowledged by several contributors, such as Colin Hunt of the AIB. The financial institution will guidance businesses by way of a eco-friendly lending policy. To safe this lending, it would demand the enterprise to provide recognised and quantifiable studies on their sustainability endeavours. He acknowledged inflation and the labour disaster had been a difficulty at the minute, but he was self-confident these could be solved. 

Wille Walsh, Director Normal of IATA, was crucial of some of the restrictions imposed on airline journey. He acknowledged that the early actions were understandable, but subsequent limits did minor to curtail the inevitable spread of the pandemic.  

Are Lingus CEO Lynne Embleton was confident of a recovery in the foreseeable future and was inspired by what she explained as a pent-up demand for travel. Her perception is that the summer could see desire return to 90% of pre-pandemic capacity.  

For the duration of the convention, the Eileen O’Mara Walsh Tourism Marketplace Particular Recognition Award for 2022 was offered posthumously to the late Eamonn McKeon who died in 2021. Eamonn was a past CEO of ITIC and held various roles within the tourism marketplace. His contribution to the industry served condition the sector to what it is today and he was a great help to all he met in the course of his occupation.  The award was offered to his relatives at the event.

The complete ITIC report, Providing a Sustainable Tourism Business, can be viewed at

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