May 29, 2024


Travel ideas

How The Landmark London drove £2m in sales with Revinate Marketing

1 Week Travel Guide (Finland)

The model

The Landmark London is a 5-star, luxury hotel found in downtown London. It is recognized for its gorgeous glass-included atrium and lush palm trees — which are very well documented by both tourists and locals on Instagram and journey assessment web sites. Friends of the lodge experience quintessential London appeal in the sumptuous surroundings of this spectacular Grande Dame lodge. Friends find luxury, sophistication, and serenity inside the partitions of this enchanting lodge. It’s a accurate oasis from the hustle and bustle of London.

The problem

Above the earlier year, the Landmark London’s workforce went via a transformation — with Emanuela Da Ros signing up for as Advertising Supervisor and Richard Kratochvíl transferring from Reservations to Revenue. The prior guest advertising and marketing workforce had moved on, so Emanuela and Richard had been tasked with leveraging the existing tech stack and putting with each other new strategies to increase profits. Their initial endeavor was to acquire on driving income as a result of email marketing and advertising.

The option

The good news is, The Landmark London had Revinate Advertising as section of their existing tech stack. Both Da Ros and Kratochvíl were capable to get up to speed rapidly, many thanks to the platform’s intuitiveness. “Revinate was truly straightforward to find out,” suggests Da Ros. “It’s super user-friendly.”

Revinate Marketing’s energy is in segmentation and personalization. Each are particularly crucial for the luxurious lodge. Visitors count on higher-top quality activities from every single conversation with team, irrespective of whether it is in man or woman or through email.

“Prior to Revinate, we were being doing the job with another option that only delivered a single template, so every single section bought the very same electronic mail,” Kratochvíl points out. “Now, with Revinate, we have the ability to use a diverse template for each and every segment and tailor the communications and features. We can communicate to our corporate bookers otherwise than our transient guests, which is seriously significant to us since it enables us to forge greater relationships with our guests.”

Similarly, the means to segment and personalize advertising e-mail has designed a large variance in the team’s skill to drive immediate bookings and upsell revenue. Since Revinate Advertising is in a position to leverage info from unique databases, The Landmark London can ship targeted upsell communications to spa attendees, loyalty members, and hotel guests. In fact, Da Ros characteristics their achievement with upsells to how quick it is to make customized strategies to various segments in Revinate Advertising.

While the earnings-driving functionality of Revinate is critical, Da Ros and Kratochvíl are quick to issue out that the platform’s worth goes beyond the pounds acquired. “With Revinate, we can present our attendees with a regular journey, from the initial scheduling confirmation email to upselling features all the way to the put up-keep survey,” Da Ros suggests. “This consistent knowledge is significant to sustaining a potent manufacturer and driving guest loyalty.”

Kratochvíl also provides, “We have a partner in Revinate that we can belief to establish slicing-edge technological innovation that assures that each individual conversation our attendees obtain will be on-brand, customized, and optimized to their gadget. That is significant for us for the reason that it is what our guests anticipate from us.”

The benefits

With Revinate Advertising, The Landmark London delivers high quality and on-manufacturer activities to friends, even when they’re not on house. The team has an easy way to converse with visitors and a strong channel to generate revenue. Subsequent a couple of tricky several years for the full field, The Landmark London is viewing demand return. They have created much more than £2m in direct bookings with Revinate Promoting so much.